entertainment diplomacy

Craig Hayden on hyphenated diplomacy, globalization and international relations. 

How country music shapes America's brand status. 

Producers and movie industry advocates visiting the Beijing International Film Festival’s first full day on Sunday from around the world joined their Chinese counterparts in a summit to slice and dice the potential perks and pitfalls of making movies together.

April 21, 2011

Sherine B. Walton, Editor-in-Chief
Naomi Leight, Managing Editor
Marissa Cruz-Enriquez, Associate Editor

There seems to be a consensus that Hollywood has a huge impact on America’s image around the world. There just doesn’t seem to be any consensus on what to do about that. Hollywood movies and television shows can tell stories of the triumph of the human spirit.

There seems to be a consensus that Hollywood has a huge impact on America’s image around the world. There just doesn’t seem to be any consensus on what to do about that.

How do you sell a movie called “Captain America” to an overseas market? In South Korea, Russia and the Ukraine, apparently, the answer is you don’t even try... Those involved in the decision are being careful to frame the move as a matter of brand management and consumer awareness and not as a decision tilted by cultural or political winds.

They are the fictional police unit of "Eagle Four," the first of several television shows funded by the U.S. government as part of a strategy to galvanize Afghans behind their security forces. The show's first episodes debuted in recent weeks on Tolo TV, one of Afghanistan's largest stations.

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