framing theory

An article in the Cambridge Journal of Eurasian Studies looks at the impact of Twitter on Russia-Turkey relations.

Despite the widespread adoption of digital diplomacy, few studies have investigated how governments use SNS in order to frame foreign countries and themselves. Self-framing is practiced by countries as part of nation branding activities. 

Manor & Segev's study on self-framing by Russia, Iran and the U.S. in Social Networking Sites