global image

Brexit challenges Britain's global image of openness and tolerance, but Cool Britannia has what it takes to avoid being suddenly rebranded as uncool just because it quits the EU, advertising professionals say. [...] "The things that make British culture unique remain. Music, fashion, British content, creative content, television, film. I would say all those things are not at risk, because they are driven by creative people," said Scheckner.

According to a survey of 2,000 consumers across China in late February of this year, Donald Trump has caused an adverse effect on Chinese sentiment towards investing in the United States. The data found that 41.2% of Chinese consumers have a more negative view of the US following Trump’s first month as President. 50.7% of consumers held a neutral position and 8.1% now viewed the US more positively.

Statue of Liberty at Night

Mark Dillen on the crisis in America's place in the world.

 

The International Defence Exhibition and Conference 2017 (IDEX 2017), a five-day defence exhibition, started with a colourful and impressive inaugural ceremony at the Abu Dhabi National Exhibition Centre (ADNEC) on Sunday morning. The United Arab Emirates' armed forces took part in a military show at the opening of the Abu Dhabi event. Over 1,200 defence companies are presenting their products at IDEX 2017, in which 57 countries, including Pakistan, are participating.

Enrique Makasi's hometown of Beni in eastern Congo is under frequent siege from rebels, and music is the way he tells the world what is happening. Performing before tens of thousands at the Amani Festival in the regional capital, Goma, the 26-year-old singer hopes to give voice to the hundreds slain and build solidarity to promote peace. [...] Nearly 36,000 people gathered in Goma over the weekend for the three-day festival of music and dance aimed at promoting peace and boosting the eastern Congo's generally negative global image.

As President-elect Donald Trump continues making his picks of US officials, including the controversial announcement on Friday of Ambassador to Israel David Friedman, his upset poll victory is still sending shock waves around the world. [...] The continued shock at Trump’s election, and some of his early decisions and appointments, threatens to potentially damage the reputation of the United States (so-called ‘Brand America’) internationally. 

Under the threat of violating international law and hurting its global reputation, Japan will submit its long overdue annual contribution to UNESCO by the year-end, according to government sources. The government's decision also reflects concerns that its continued refusal to pay could allow China to hold more sway in UNESCO, while eroding Japan’s standing in the organization.

The news cycle about Brazil’s abundant economic and political problems – combined with issues during the Olympics – have damaged Brazil’s national brand. Latin America’s largest country dropped to 23rd place in the Anholt-GfK Nation Brands Index. It is Brazil’s worst ranking to date. NBI rates the image of 50 countries based on interviews and panels held in several parts of the world. It evaluates nations in six different criteria: politics, culture, population, tourism, the potential for immigration, and business friendliness.

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