global image

Kazakhstan is scrambling to keep its diplomatic options open amid rapidly rising Western-Russian tension. Not wanting to get dragged down by Western sanctions imposed on Russia, Kazakhstani President Nursultan Nazarbayev’s administration is ramping up an international charm offensive.

Our PM Narendra Modi is leaving no stone unturned to create a positive image of India among foreign investors and capitalists. But it seems we need some serious makeover and efforts to improve the branding of our nation, as compared to other developed nations, we are still a beginner.

Turkey’s EU Minister Volkan Bozkır has admitted failures in "correcting misperceptions" in European countries about Turkey, but vowed that the government would continue to strive to boost Turkey’s image and increase the amount of high-level visits to Brussels. 

October 26, 2014

The Republic of Korea is a country rich in history, culture and creativity. It’s time to get the word out.  If image is everything, South Korea needs a tune up. At least as far as the West is concerned.

The disease has ravaged a small part of Africa, but the international image of the whole continent is increasingly under siege, reinforcing some old stereotypes.

October 15, 2014

The Prime Ministry's Office of Public Diplomacy (PDO) announced on its website Sept. 28 that President Recep Tayyip Erdogan had revealed Turkey’s new logo and slogan, “Discover the Potential,” saying, “In humanitarian and emergency aid Turkey ranks third in the world now, following the United States and the United Kingdom.”

 

Japan is poised to project a global reality that the world has come to expect: leading-edge high tech, from the world’s fastest and safest trains to robotics, electronics and (my personal hope) free WiFi everywhere. Combine this with 21st century high touch – omotenashi (hospitality) safety, polite society, humility, modesty, and a green, sustainable economy – and you will really get the world enraptured by your stories.

The philanthropic sector has welcomed the Federal Government’s move to join forces with those of the United States, United Kingdom and Sweden to launch a $200 million Global Innovation Fund. Minister for Foreign Affairs Julie Bishop said that Australia would contribute $30 million over four years towards the fund that would see the Government take a more creative approach to the planning and delivery of development programs. 

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