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As Ambassador Arturo Sarukhan pointed out in his essay for the 2016 Soft Power 30 report, the concept of soft power is still relatively foreign to many diplomatic services in Latin America, but this is beginning to change. Several countries in the region have started developing their capabilities to tap into, systematize, and project soft power internationally. In conducting foreign policy, public diplomacy is a key instrument for countries to assert their views and leverage soft power assets.

A look at how Argentina has adapted to the 21st century under the Macri administration.

Olga Krasnyak delves into embassy tensions and public response, per the recent strife between Russian and U.S. diplomatic residences.

On September 2, 2017, U.S. authorities seized the buildings of the General Consulate of the Russian Federation in San Francisco and the Russian Trade Mission in Washington, D.C. Simultaneously, Russian representatives were denied access to the rented premises of the Russian Trade Mission in New York...Despite emotional coloring and personification, this situation suggests a “tit for tat” of diplomatic expulsions. The diplomats of both countries should know where to draw the line.

Since the United States' inception, the government has used public diplomacy to engage with other countries.

A look back at which CPD features captured your attention this month.

The tragic condition of U.S. foreign policy ever since the Reagan administration is that public diplomacy has consistently occupied a tertiary status in the scale of national priorities. [...] It is OK to send messages like the Tillerson-Mattis one only if we reassure the North Korean people that we haven’t abandoned them. The Tillerson-Mattis message can thus serve a psychological disarmament purpose, at least to a limited degree. But we must have a parallel track of diplomacy — with the North Korean people. We must give them hope.

Sir Martin Davidson analyzes why China's soft power ranking does not match the amount it spends.

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