CPD talks with the IREX President and CEO.
Keep Calm and Carry On. Keep Calm and Carry On. Keep CALM and CARRY On.
Maybe if I say it enough the phrase will sink deep into my subconscious thereby creating a vast reservoir of perseverance and tranquility. Maybe if I stare deeply into the large lettering and bold red hue my brain will find that elusive unwavering resolve and composure that typifies British culture.