As Ambassador Arturo Sarukhan pointed out in his essay for the 2016 Soft Power 30 report, the concept of soft power is still relatively foreign to many diplomatic services in Latin America, but this is beginning to change. Several countries in the region have started developing their capabilities to tap into, systematize, and project soft power internationally. In conducting foreign policy, public diplomacy is a key instrument for countries to assert their views and leverage soft power assets.
A look at how Argentina has adapted to the 21st century under the Macri administration.
A new exhibition features works from Lima, Los Angeles, Mexico City, and São Paulo by artists of Japanese heritage.
“Couleur Additive” will take over the crosswalks at Grand Avenue and 2nd Street in downtown Los Angeles after Labor Day. The Broad commissioned the work for PST: LA/LA, the Getty Foundation-funded exhibition series that is bringing work by Latino and Latin American artists to institutions around Southern California.
A new project aims to promote co-operation between biodiversity researchers across the UK and six Latin American countries. Funded by the British Council’s Newton Fund and in partnership with the São Paulo Research Foundation (FAPESP), Researcher Links aims to enhance scientific collaboration by promoting an international exchange of researchers between universities in UK, Mexico, Colombia, Chile, Peru, Argentina and Brazil.
Sports fans and athletes from Colombia took to social media to criticise the government's plans to slash next year's national sports budget by 60 percent. [...] Thousands of Colombians have started an online campaign called #NoRecuertenMisSuenos (Don't Slash My Dreams), extolling their country's athletes and calling on the government to reverse its decision.
Peru's country brand rose 11 spots in the Country Brand Ranking list released by Bloom Consulting, compared to its previous report. This way, Peru ranked 41st on a global scale for the 2017/18 period. According to Bloom Consulting, the Andean nation is reaping the rewards of a good Country Branding strategy. Peru overtook countries like Panama (42nd), Puerto Rico (43rd), Costa Rica (46th) and Chile (48th) in an overall ranking of 193 nations and territories.
A study by USC Annenberg alumnus César Jiménez-Martínez about Chilean nation branding through the eyes of local practitioners.