New forms of international relations, where knowledge diplomacy is a significant soft power tool, are being shaped. 

The "What's Up!" Luxembourg app was released in November last year for Apple and Android, and since then has grown substantially to become an app chock-a-block of events throughout Luxembourg and beyond. [...] A good feature of the app is that once the user has signed in, they are able to create their own events for all to see. A free way of publicizing what's going on in the region.

The 4th “transatlantic dialogue” took place at the University of Luxembourg on Campus Belval in Esch-sur-Alzette. The theme was “creating human bonds through cultural diplomacy”. 320 attendees and 100 cultural actors from Europe, the United States, Mexico, Japan, South Africa and Saudi Arabia discussed and performed around the notion on how cultural diplomacy has a vital role to play in international relations.In 55 discussions and workshops, participants studied inter-sectionalism and common bonds; and how to bridge differences by understanding cultural identities. 

Do you know something about Luxembourg most people don't? Or maybe you have a specific angle on a well-known Luxembourgish subject, place or activity? If so, then Luxembourg's Economy Ministry is hoping to recruit you as a "guide for one day" as part of its latest nation-branding effort. The guided tours that will be offered through this initiative will start from June 23 and can range from local life, night life, shopping, history, Luxembourgish markets, cafés and gastronomy to leisure and sports.

Once again, Luxembourg’s Luxexpo draws in the crowds with a colourful representation of the numerous international communities the country is home to. Through a combination of food, flavour and fun, the 'Festival des Migrations' highlights the key concepts Luxembourg is known for: diversity and multiculturalism. Spread out between two halls and with more than 400 stalls, the Festival of Migration commemorates craft and culture.

The concept of “Sister Cities” was first initiated by President Eisenhower after World War II and was designed to promote these kinds of bonds between culturally different areas, and, by doing so, to initiate “citizen-to-citizen” diplomacy. Karla Guinigundo, director of global partnerships in Miami’s Global Initiatives program, thinks this partnership will encourage just that.

November 25, 2016

The freshly appointed honorary consul of Bangladesh to Luxembourg recently completed her first working visit to the Grand Duchy and came away with a view of the country that could help the nation-branding cause. [...] Digital Bangladesh and the blue economy are top priorities for our present prime minister

Having fallen in love with Luxembourg 15 years ago, Pahlson-Moller stated how she found it difficult to explain where she comes from to those who ask from outside Luxembourg. This was precisely the reason for the strategy launched by the government in 2013 [...] three values emerged on which Luxembourgers and foreign residents agree. Luxembourg should be identified as “open, dynamic and reliable.”