Branding is all about perception and Nigeria’s is not where it should be by a long stretch. We can no longer afford to leave Nigeria’s branding in the hands of anybody with an opinion on the country. Is it that the government does not know we should brand the country? Do we not know that it has been proven that having a strong country brand, will enhance our respect in the political arena.

Peter Kentie, the Dutch marketing and branding specialist, has proposed an ambitious and clever nation branding for Estonia, where emphasis is on the ‘-est’ concept and new slogan, “just estonishing”. [...] Kentie told Estonian World that he was inspired to suggest new branding for Estonia, after seeing that the country is struggling to find a coherent nation branding and marketing strategy.