measurement

Ilan Manor responds to a recent article which examined the U.S. Advisory Commission on Public Diplomacy's report on data-driven public diplomacy.

Measuring Tools

Katherine Brown delves into the importance of evaluating public diplomacy and offers advice on how to do so.

Black, Blue, & Red Graph

Authors Hamilton Bean and Edward Comor try to identify what motivates the search for methods to evaluate public diplomacy.

Measurement and evaluation is nothing new to public diplomacy. Nicholas Cull holds that America’s public diplomats have always understood the need to move the needle. However, most historical accounts also agree that the topic has gained considerable traction since 9/11. 

Fair Weather

Alexander Buhmann on the state of public diplomacy evaluation.

June 18, 2016

The 2016 edition of the Soft Power 30 Index is now available. 

A CPD paper reflects on and refines current practices in digital advocacy campaigns. 

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