nation brand

A look at the distinction between nation brand and nation branding as well as the role of scientific exchange in diplomatic relations.

The world is getting smaller. More and more organizations are expanding into new international markets as globalization continues to become a reality. Such global expansion requires people who are willing to be globally mobile. While we may understand some of the reasons that motivate expatriates to work internationally, it is not very clear how important the destination is to expatriates.

Egypt could become one of the world’s top Bitcoin trading hubs within weeks thanks to the launch of the country’s first cryptocurrency exchange. [...] The project is the brainchild of Alexandrian entrepreneurs Rami Khalil and Omar Abdelrasoul, who seized the opportunity to capitalize on the country’s growing demand for Bitcoin.

Sweden is known as the largest Scandinavian country and its climate and location are largely responsible for the development of its cuisine. In the olden days, the Swedes stocked their food supplies as a preparatory step before the long cold winters by preserving meats, fishes, fruits and vegetables. [...] During our study, as part of the International Exchange Programme of Parvatibai Chowgule College, I came across several traditional and modern techniques of food preservation practices that have been passed on from generation to generation.

Peru's country brand rose 11 spots in the Country Brand Ranking list released by Bloom Consulting, compared to its previous report. This way, Peru ranked 41st on a global scale for the 2017/18 period. According to Bloom Consulting, the Andean nation is reaping the rewards of a good Country Branding strategy. Peru overtook countries like Panama (42nd), Puerto Rico (43rd), Costa Rica (46th) and Chile (48th) in an overall ranking of 193 nations and territories.

What could the UAE do to rise even faster up the soft power league table? It could design and build the first embassy of the future. The original embassies were not buildings but missions of people, sent out to connect, trade and influence. The embassy of the future will return to this idea, representing the dynamism and brand of a country. It will serve as a hub for dialogue, innovation, and exchange, much like the UAE itself.

Jay Wang on the role of national identity in consumption.

Because of the United States’ predominant role in geopolitics and global economics, foreign governments and their citizens scrutinize the candidates and their positions, which can hint at future American policies. The campaign also acts as a snapshot of American democracy. According to political scientist Joseph Nye, America’s soft power – its ability to persuade foreign leaders and exert influence abroad – partly depends on how the rest of world interprets our political process, values and outcomes.

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