nation branding

I'd like to respond to Simon Anholt's remarks on my previous post about "branding" as a defining discourse for public diplomacy. Anholt seizes on what I feel is a very real and lingering confusion surrounding the term and its relevance for public diplomacy.

Do we Afghans ever think about our debt of service to Afghanistan and actually doing something about it? I think we hardly do so. But let us begin with the basic fact that the land we call home is diversely populated, geographically landlocked, politically and economically least developed, and unfortunately located in a predatory neighborhood where at least one of our neighbors sees its raison d'être partly dependent on instability in Afghanistan.

December 1, 2006

What is disaster pornography? Africans define it as the Western media’s habit of blacking out Africa’s stock markets, high rises, internet cafes, cell phones, heart surgeries, soaring literacy and increasing democratization, while gleefully parading her genocides, armed conflicts, child soldiers, foreign debts, hunger, disease, and backwardness.

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