nation branding

VisitBritain has announced the appointment of Gavin Landry as its Executive Vice President for the Americas, with a focus on driving new and repeat visitor growth to Britain from Canada, the U.S., and Brazil. Landry joins VisitBritain from New York State where he was Executive Director of Tourism, having led the iconic I LOVE NEW YORK (NY) program, and where he developed and implemented strategies to support growth of the tourism industry. With tourism as a critical part of the UK Government’s agenda ahead of future trade deals, Landry will continue to develop and strengthen strategic partn

From fashion to energy - the rind and seeds of Sicily's most famous citrus fruit, the humble orange, are being used in a range of greener, healthier business initiatives.

Over the last five decades, Singapore has built a strong reputation as a global business and tourism hub, recognized for its quality infrastructure, safety, stability, connectedness and accessibility. However, global competition to attract tourists and investments has intensified, and the media landscape has become more crowded and complex.

Read about Africa's foray into space and more in this week's roundup.

On Tuesday (August 15), Lionsgate announced that it will be opening its first branded outdoor theme park at Jeju Shinhwa World, South Korea. [...] In a statement, Lionsgate Chief Executive Officer Jon Feltheimer said: "We're pleased to partner with our friends at Landing International, one of Asia's premier developers, on our first branded outdoor theme park and one of our largest and most exciting location-based entertainment destinations.

Leading Armenian health and education NGOs are driving forward a progressive educational technology strategy to rethink development in this lower middle-income, south Caucasus country: Infuse creative, technology-centered education into the classroom to provide youth with adaptable work and life skillsets, and boost their chances of finding jobs in their hometowns, or within Armenia.

African nations have entered the space race, with Ghana as the most recent example of this bold technological achievement. [...] Other nations of the world have utilized space technology as a means of scientific advancement and socioeconomic progress. Ghana and other nations of the African Union and are no exception, as they become players in the global space race, and seek leadership status in the frontiers beyond Earth.

Baijiu, China’s go-to alcohol, is virtually unknown in the rest of the world. [...] “It is a matter of respect. When someone has a bottle of baijiu on the table you should probably drink it because it’s there for you. It’s a gift and an expression of warmth. So it’s nice to be able to reciprocate and participate in the local drinking ritual,” Sandhaus remarked.

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