nation branding

With the 2018 PyeongChang Winter Olympics less than five months away, South Korea is accelerating its public diplomacy to promote the South Korea-hosted international sports event where the cultural allure of Korea could be illuminated globally. [...] The ministry is utilizing its 182 overseas diplomatic missions to reach out to the world to promote the sports games.

Bhutan was never going to be an early adopter. It is a small and remote place — a little more than twice the size of Los Angeles and Orange counties combined, perched at the eastern edge of the world’s highest mountain range. The Buddhist constitutional monarchy, however, is steadily moving into the modern era, even as its 800,000 people struggle with how much of it to embrace.

‘Incredible India’ is easier said than done. It’s time the Modi government took concrete steps to harness and exploit our rich heritage...In the new millennium, various governments and leaders including Prime Minister Narendra Modi have talked about India’s soft power. Yet, we have never really harnessed this strength.

Romi Jain and Mariana de Heredia are the latest recipients of this award.

From donating millions of dirhams to fighting hunger to personally delivering emergency aid to a cyclone-hit island, HRH Princess Haya bint Al Hussein’s charitable endeavors are many and often. [...] And now the royal is urging others to do their part – today in particular. September 5 marks the International Day of Charity, an occasion declared by the United Nations back in 2012 to help encourage fund-raising for worthy causes.

A look at the role of food in tourism, nation branding, and more.

Pages