Tourism Australia Managing Director John O'Sullivan received the prospect positively that the show will boost Australia's tourism industry. "Our impossibly cute kangaroos, wallabies, koalas, wombats, echidnas, and quokkas already do a wonderful job of luring international travelers, but we're delighted to receive a bit of additional animal advocacy from Peppa Pig and her family," he added.

A new report from the Confederation of Danish Industry (DI) shows that Danish brands are virtually unknown outside of Denmark and that the problem will hamper the nation’s ability to attract the brightest young minds from abroad.

he challenges will always be there. When you look at nations like the US and China, they still have political challenges. [...] as a resilient South Africa, are going through that phase. We are a developing nation that is faced with many challenges, but instead of being overwhelmed and being overtaken by this negativity, Brand SA has chosen to work with people who actually want to promote the good news.