olympics
A new study commissioned by VisitBritain and its partners in the GREAT campaign suggests that global perceptions of ‘Welcome’, Britain’s ‘Overall Nation Brand’, and the UK’s sporting and cultural credentials, have significantly improved thanks to the hosting of the London 2012 Games.
Before the Olympics, if you'd asked me where the UK would rank in Monocle’s annual "Soft Power" Survey this year, I'd have hoped for a podium finish. After the Olympics...I am proud to find us carrying off the Gold.
The USC Center on Public Diplomacy and the British Consulate–General in Los Angeles were pleased to host a conversation about the role of sports diplomacy in 2012. In hosting the games, London contributed to the branding of GREAT Britain and to ambitious economic development.
The Anholt-GfK Roper Nation Brands Index is a major annual study which since 2005 has polled a sample equivalent to 60 percent of the world’s population on its perceptions of other countries. It shows that South Africa’s 2010 World Cup, although it was a resounding success, damaged the country’s standing quite severely.
The FIFA World Cup, ICC World Cup and many other world championships have worked visibly towards global harmony... In 1999, they established the International Olympic Truce Foundation and the International Olympic Truce Centre to promote peaceful principles – using sports to establish contacts between communities in conflict and to create windows of opportunities for dialogue and reconciliation.