philippines

... Filipinos must exercise public diplomacy which would help show “that there’s a bully in the neighborhood who is misbehaving.” A boycott of China-made products, voicing opinions, making speeches and talking in local and international forums about the ongoing issue are components of public diplomacy intended to hit where China will hurt the most...

Named after the country's national hero, Dr. Jose P. Rizal, the center aims to promote the Philippine heritage across the world in the same way the France, Spain and Germany did with Alliance Francaise, Spain with Instituto Cervantes and Goethe-Institut respectively.

The forth part of Lim’s plan will be the marketing and branding of the destination itself and a creative look at how electronic media is playing such a key role in travel planning today. Lim feels that it should also be a major part of any marketing effort.

The yellow gloves to promote unity against poverty aren't just a symbolic gesture. Neither was getting elected to congress in the Philippines. Manny Pacquiao is celebrated like no other Filipino athlete. But his legacy may one day be more important for what he does outside the ring.

Good cultural diplomacy is always drawn from the unique.  American country music is one area that projects a wholly American image of the rugged hero sitting high in the saddle or a scorned yet powerful woman singing about lost love. Country songs are about what the French would call la condition humaine, universal stories strummed on a guitar. As such, country music has a vast global appeal.

How country music shapes America's brand status. 

April 21, 2011

Sherine B. Walton, Editor-in-Chief
Naomi Leight, Managing Editor
Marissa Cruz-Enriquez, Associate Editor

February 24, 2011

Chinese foreign policy has not escaped the dramatic transformations in that key country in our region. The foreign policy of China has become more sophisticated and less dogmatic, characterized by its increasing reliance on soft power.

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