What does a group of former Israeli soldiers do when the world public opinion of Israel is on the rocks? They launch their own initiative in order to show a different part of the army they served, a part that doesn't receive much international media coverage. The group created a new website, Friend a Soldier and is encouraging visitors to ask them anything.

Shi Anbin, deputy dean of the School of Journalism and Communication at Tsinghua University, and Zheng Yannong, deputy director of China International Public Relations Association, talk with the Guangzhou Daily about how China should enact a public relations (PR) strategy to enhance its image in the world.

The government needs to set up a unified source of information on what’s happening here as well as the country’s unique culture and history to meet the growing interest from foreigners following the successful hosting of the G20 summit last November, a public relations expert said Monday.

A week before the Tunisian government collapsed on Friday, with its longtime dictator fleeing the country in the face of massive popular protests, a Washington, DC public relations firm that had been hired by the government abruptly severed its relationship the North African nation.

As they prepared to face their second big strike in four years, America’s coal-mining bosses knew they had to do something about the newspapers. It was 1906—a time of rising resentment against robber-baron capitalism and the heyday of muckraking “yellow journalism”.