Loosely based on Jane Austen's "Sense and Sensibility", the Ekta Kapoor produced "Kumkum Bhagya" -- or Vermillion in My Destiny -- has somehow struck a chord with Ghanaian audiences, said Abena Yiadom, Adom TV Channel Manager, adding that it is watched by "20 per cent of national audience". "Most Ghanaians relate well to the storyline which is about arranged marriages," Yiadom told IANS of the serial that has been on air with Twi language voice-overs since November 2015. 

Pakistan is a land of unlimited talent and rich artistic tradition. [...] Pakistani entertainment at its current peak, have a tendency to lend a soft power status to the country. As one of finest cultural imports of Pakistan, efforts must be made to promote such creativity and talent.

Over the past decade Turkey may have significantly boosted its profile in the Middle East, but it still has a large gap to close between its expectations and capabilities in order to become a true “regional power,” says a study by the Ankara-based International Strategic Research Organization.

Turkish soap operas, which are widely watched all over the Middle East, are well-known for being one of the most influential tools of Turkish soft power. This soft power, however, does not stem merely from TV soaps, but has also manifested itself in other areas – especially the economy.

Turkish newspaper Hurriyet Daily News was quoted as saying that the soap operas have increased the country's influence abroad, especially in the Balkans and the Middle East, furthering the so-called soft power of Turkish diplomacy.

Turkish television series have long been popular in the Middle East...they are one reason why Turkey topped a recent poll of most admired nations in the region. In the survey...78 per cent of those polled in 16 countries the Middle East had a very or somewhat favourable opinion of Turkey.

The show’s appeal is not only attracting waves of Arab tourism to Turkey, it’s also affecting social dynamics in more conservative Arab countries.Cultural exports such as Noor will only increase Turkey’s clout on the world stage

How did Seoul become Asia's capital of cool? Even here in the Philippines, once an undisputed bastion of American pop and Hollywood movies, South Korean pop music, soap operas and fashion are now all the rage.