social media diplomacy

Indonesia is promoting the annual Bali Arts Festival (PKB) by digitalizing its month-long activities and broadcasting live on particular website as well as in various social media channels. The breakthrough move came at the request of Indonesian President Joko Widodo, who wanted to make people across the world know more about the festival, a senior official overseeing the Bali provincial tourism said.

Finland became the first country in the world to publish its own set of national emojis in December 2015 on the country branding website ThisisFINLAND.fi, produced by the Ministry for Foreign Affairs of Finland. A set of summer emojis was added to the selection on the Day of Finnish Identity in May 2016 and ahead of Finland’s two-year term as chair of the Arctic Council starting in May 2017. The Finland emoji collection has met with great success abroad, garnering numerous international awards and reaching about 240 million people through traditional and social media.

June 9, 2017

Does life imitate art, or does it just seem that the longer the Trump adventure proceeds the more it resembles “House of Cards?” I’m not suggesting that our real-life drama borrows from the Netflix series, now seen round the world, but there is a sense in which the real and make-believe of American politics are converging as never before. Consider the debate over “real” news versus “fake news.” Consider that fact and non-reality are intertwined as never before in social media, IT games, and movies.

Agenda and MHP Communications has launched #WeAreNato, the organization's first major communications campaign in nearly a decade.[...] "Helping NATO reach audiences in more than 28 member countries and to explain its mission of guaranteeing peace and security for its citizens in the kind of work we love to do." [...] According to Agenda, the framework contract encompasses a wide variety of communications, public affairs and creative media relations. 

In 2016-17, South Korea accepted around 40 cadets into the KNDA. [...] They undergo a rigorous training program, which includes public administration, languages, international law, regional and international affairs. Adding an additional well-structured and interactive applied course on digital diplomacy as a component of communication or public diplomacy is essential. Cadets would learn topics from account establishment to team coordination across multiple platforms, and be ready as a cadre of interactive, dedicated voices of South Korea within one semester.

Technology allows governments and citizens to communicate faster and more effectively. In the age of “digital diplomacy”, the ability to harness digital platforms effectively to engage people, exchange ideas and deliver key messages is more important than ever. Prime Minister Narendra Modi provides a great example of digital diplomacy done well by a head of a state. His use of digital tools has been central to his success both as a politician and India’s global advocate-in-chief.

Mind the Gap Sign

Jeffrey Robertson outlines the benefits of introducing digital media education to the Korea National Diplomatic Academy.

Positioned in the top ranks of connectivity, internet speed, smartphone ownership, and social media usage, South Korea should be a leader in the use of digital technologies in public diplomacy. It should be an avid adapter – ready to build upon its strengths to upgrade and improve its public diplomacy for a new technological era. But it’s not. It faces distinct political, cultural, and technological challenges to reach its full potential.

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