social media diplomacy

What's on Weibo, an independent blog that reports on social and cultural trends in China, recently released a list of the top five embassies with the largest number of followers on Sina Weibo, China's most influential micro-blogging platform. The Israeli embassy tops the list with over 1.91 million followers, which are 800,000 more than the Canadian embassy, the second on the list, and almost double that of the US embassy, which sits at No. 3.

From PR to much-needed buzz for new projects, social media has become the tool of choice for artists around the world. This year, more than before, Nigerian artists will catch on fully. [...] Looking across the cultural landscape in Nigeria, it is therefore a no-brainer that the internet will play a crucial role in shaping the year that’s to come, for both the artists and their teeming fans.

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