soft power

Thailand has been listed among the “ones to watch” in the annual Soft Power 30 report published by Portland Communications on Tuesday. [...] The cuisine, culture and warm hospitality also played a role in attracting international attention, the report said.

The Google search “Benjamin Netanyahu” yields 16,100,000 results – but “Gal Gadot” yields 20,700,000. [...] It’s no secret that Israel has an image problem. Gadot’s newfound celebrity is possibly the best international publicity for the Jewish state in years, and is a perfect example of soft power.

France is this year’s top soft power, according to a report published Tuesday. The Soft Power 30, published by PR firm Portland Communications, ranks countries on their exercise of soft power — the ability to influence others through attraction and likability rather than coercion.

The latest index and report is a joint effort from Portland Communications and CPD. Is your country on the list?

Egypt’s Ministry of Antiquities is now issuing visitor’s passes for foreigners to visit all archaeological sites and museums in Cairo and Giza governorates. [...] The Annual Visitors Pass, meanwhile, includes all open archaeological sites and museums across Egypt, with several options available. The first is for foreign diplomats and foreigners who work in international and multinational companies in Egypt.

The organizers of one of the biggest draws at the Edinburgh festival, the military tattoo, are hoping to expand worldwide, eventually holding the event across Asia, the Middle East and North and South America. [...] The tattoo, which began in 1950 and is a charity, has become a showcase for British forces and their counterparts from around the world and been a sellout for the last two decades, attracting audiences of about 220,000 at the event and 100 million on television.

The Martyr’s Epic is now among many other treasures in the collection of the Barjeel Art Foundation, a museum established in 2010 in the United Arab Emirates to house the art collection of Sultan Sooud Al-Qassemi. [...] Although the Barjeel Art Foundation collection is identified as Arab art, the term “Arab” is a broad one, comprising peoples of numerous nations, including Algeria, Iraq, Saudi Arabia, Egypt, Syria, Lebanon, and Sudan, among others.

THE  Nigerian Tourism Development Corporation (NTDC) has unveiled a new roadmap with medium and long-term objectives that will fast-track the growth of the industry. The strategic five-point action plan is to galvanize the nation’s tourism, improve service delivery and effectiveness in critical sectors of the industry.

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