soft power 30 report
The UK ranked 2nd in this year's Soft Power 30, but Brexit may change that in coming years.
The UK comes top of the table with an unmatched combination of strong assets across all categories of soft power. The UK does particularly well on Culture, Digital, and Global Engagement.
The Soft Power 30 is a new, authoritative index that aims to help governments and countries understand better the resources they have at their disposal. It ranks leading countries using a combination of objective metrics and new international polling data to measure soft power, covering categories such as Government, Culture, Education, Global Engagement and Enterprise.