Delve deeper into the term coined by Joseph S. Nye, Jr. with our latest roundup.
See some of CPD's content related to the 2010 Shanghai Expo, the 2015 Milan Expo and more.
Brand South Africa's #InspiredByMyConstitution campaign reframes the country's challenges in a positive light.
The five-day event, aimed at showcasing music, culture, arts and wildlife, will be held from 20 to 24 September at Mapungubwe World Heritage Site, outside Musina. [...] The founder and director of the initiative, Makheda Khosa, said the festival aimed to increase exposure of Mapungubwe through fostering and nurturing the existing partnership between South Africa, Zimbabwe and Botswana through culture, heritage and music.
Microbiology, mathematics, biochemistry, international affairs, astronomy, ethnomusicology..These are just some of the many disciplines pursued by South Africans in the 2017 Fulbright Students and Scholars cohort.The U.S. Embassy's Fulbright office hosted the 2017 class of students and scholars for a pre-departure orientation on June 23 in Sandton, as they prepare for the next step in their academic careers following a highly competitive selection process.
With the International Olympic Committee (IOC) set to have chosen Paris over Los Angeles as the site for the 2024 Olympics, it is timely to ask: Is hosting the Olympics good for a nation’s brand, and do they provide a good financial return on investment? [...] He also noted that the concept of nation-branding pervaded China’s handling of the 2008 Beijing games. “In China their goal was broad recognition as a leader on the global stage.” He said that China was largely successful, but that in terms of political reputation, the country was thrown into a negative light.
Brand South Africa in collaboration with the Gauteng Department of Economic Development, will host various stakeholders ... as part of its workshop to build South Africa’s competitiveness and a cohesive image of the South African Nation Brand. Government asserts that; “the Nation Brand alignment workshops are a critical part of achieving coordinated and coherent manner of presenting the country. This year we aim to further drive these conversations... making it inclusive and diverse with the core message, to build a strong Nation Branding.”