Switzerland has always retained the fiercely held diplomatic neutrality which makes it a go-between for nations in conflict and a hub for the multilateral organizations that have flocked to Geneva. [...] As a small country aiming to make its splash in the U.S., Switzerland’s public diplomacy efforts focused on less contentious issues: showcasing its status as an important investor in the U.S. and promoting apprenticeships as a cure for the American skills gap.
Since opening in 1970, von Bartha has exhibited modern and contemporary artists across historically significant movements. Representing over 20 artists and estates, the programme includes contemporary artists in a dialogue with Kinetic art and Concrete art. Working closely with the Salamieh Hospital in Hawarti, Syria, SUPERFLEX has sourced necessary surgical tools which are exhibited within the gallery space.
As China-Switzerland relations gain new momentum, their people-to-people and cultural ties have yielded fruitful results, said Jiang Jianguo, a senior official of the Communist Party of China (CPC), here during a visit in Switzerland earlier this week.
Callejón de Hamel (Hamel Alley) — a vibrant street in the Cayo Hueso neighborhood of Central Havana devoted to Afro-Cuban culture —is where Elier Lima first fell in love with dance. [...] This significant cultural space, which also features music, theater and art became the first stage Lima danced son, salsa and rumba before joining the Dance School of the National Theatre of Cuba and the National Folkloric Ensemble of Cuba.
The audience was media personnel and journalists gathered at a press conference Thursday, 13 October, at the Conrad Hotel in Cairo to witness the launch of the first Chocolate Festival, organised by the Swiss Embassy in Egypt. One visiting guest in particular was celebrated on the occasion: renowned Swiss chocolatier Romain Leemann who is visiting Egypt for the first time to participate in a series of events that aim to make Egyptians more acquainted with aspects of Swiss culture.
The role of country images and knowledge of their constitution and effects is of major interest not only for scholars and professionals in the domain of public diplomacy, but also for various adjacent fields such as international relations, international marketing, or inter-group relations.
Public diplomacy still has no definitive measure of country image. The 4-D Model could change that.