trade and business diplomacy
Rather than give out free coffees or offer BOGO ("Buy One, Get One Free") deals, Starbucks is taking a different approach to National Coffee Day. The mega-chain will be doing a massive makeover of its stores across the nation this weekend, replacing menu boards with information about the farmers the company sources its coffee from. The aim is to inform customers about the challenges these farmers face, including coffee leaf rust and climate change, and the company’s commitment to ethical and sustainably sourced coffee.
The Dubai Chamber of Commerce and Industry has finalised preparations for its trade mission to Latin America, which will take place April 15-22 and cover Brazil, Paraguay and Argentina. The Chamber will lead a high-level delegation of UAE businessmen, investors, and officials, who will represent a wide range of sectors, including trade, retail, free zones, food processing and logistics.