Battered by a French-led military campaign in Mali, al-Qaida's North African arm is trying something new to stay relevant: Twitter. The PR campaign by the terror network seeks to tap into social grievances and champion mainstream causes such as unemployment, all in a bid to reverse decline and win new followers.

On April 3, the U.S. Embassy in Cairo tweeted a link to a video of popular political satirist Jon Stewart. For most Twitter users, this would be nothing out of the ordinary. @USEmbassyCairo usually posts links to opportunities for Egyptians for exchange programs with the United States and the activities of the Mission's staff in English.

APDS Blogger: Alex Laverty

Jon Stewart, Bassem Youssef, & U.S. Embassy, Cairo: Reconceptualizing Diplomatic Norms in the Digital Age

As an indication of how online media are becoming ever more dominant in our world, consider two newspaper front pages (the ink-on-paper versions) on Wednesday, April 24.

Battered by a French-led military campaign in Mali, al-Qaida's North African arm is trying something new to stay relevant: Twitter. The PR campaign by the terror network seeks to tap into social grievances and champion mainstream causes such as unemployment, all in bid to reverse decline and win new followers.

"...you know, the United States and Canada has arguments once in a while, but they’re not the nature of arguments that can’t be solved diplomatically.” The President's strange comparison caused a new hashtag on Twitter: #TheCanucksAreComing, and right-wing pundits tore a strip off Obama for failing to understand either relationship properly.