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A new global “soft power” ranking recently reported that the democratic states of North America and Western Europe were the most successful at achieving their diplomatic objectives “through attraction and persuasion”. Countries such as the US, the UK, Germany and Canada, the report claimed, are able to promote their influence through language, education, culture and the media...

Around a third of Saudi scholarship students in the UK are female, many of them outstanding scholars, creative artists and filmmakers. They are a massive soft-power asset that could aid Saudi Arabia address foreign public opinion about how Saudi women are benefiting from greater political, social and economic roles. Saudi diplomacy with the UK is mostly mediated by elites. 

The British Council has unveiled a series of cultural and educational programs aimed at promoting its 'Year of Culture' to be observed across India and UK in 2017. These will include student scholarships, partnerships between Indian and British universities and a roadshow on Shakespeare - the most enduring literary and cultural icon that unites the two countries.

Boris Johnson

On Boris Johnson and Britain's post-Brexit soft power.

A special cultural exchange programme that connected 17 state schools in Rio de Janeiro with schools in other countries around the world concluded with a special ceremony on Tuesday at the award-winning Art Museum of Rio. Launched in February this year by the Rio 2016 organising committee, the Conexão Transforma project has built lasting bridges between Brazil and schools in 17 countries.

In an exchange programme launched by the British Council, students from the UK would soon get an opportunity to learn and understand the Indian culture through various short-term courses. According to a report in TOI, out of a group of 500 students, 50 will be joining the University of Kerala for a two-week-long course in Indian Studies.

[T]he modern diplomat must engage with a far wider audience and the advent of the digital age gives him or her the tools to do so. He is also expected to be in the front line when it comes to promoting his country’s business interests, culture and values to audiences young and old, rich and poor, and of all faiths, creeds and sects.

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