In 2006 the modestly budgeted Disney Channel film High School Musical unexpectedly became a world-wide smash hit, with some 200 million mostly 9-14 year old “tweener” female viewers spread across some 100 countries. Just last week Disney rolled out the blockbuster sequel, “High School Musical Two,” in the US and kicked off a global marketing campaign with a 24-hour series of conference calls with Disney partners in, once again, over 100 countries.

Since September 11th much of our nation's public diplomacy efforts have been focused, appropriately enough, on the Middle East and the Islamic world. However, while much energy and attention has gone to improve understanding of America and its policies in those regions another important sphere has been neglected. The Russian government is now clearly conducting a concerted effort to indoctrinate its people, particularly its young people, in anti-Americanism. America is hardly the Kremlin's only target. Indeed, the list is a long one -- Georgia, Ukraine, Estonia, Britain, etc.

As the new Chairman of the Broadcasting Board of Governors, James K. Glassman is the U.S. government's number one broadcaster. An accomplished journalist, Mr. Glassman oversees all U.S. government non-military international broadcast channels. The BBG Chairman provided his unvarnished observations to Worldcasting this week.

From an online discussion at Development Gateway, Jul 2, 2007:

This is the first in a series from Carrie Walters, Pickering Fellow at the U.S. State Department and Master's Candidate in Public Diplomacy at USC's Annenberg School for Communication.

Last March I wrote an essay for the Center's "Public Diplomacy Press and Blog Review" identifying what I believe to be a key problem with our nation's public diplomacy -- a lack of emphasis on informing people overseas about our nation's history. One thing that makes this an attractive approach is that it can be done for the most part with infrastructure that we already have in place. We don't need to reinvent the wheel.