wrap your app

This year’s International Condom Day theme in the U.S. is “Wrap Your App!” The campaign promoting safety and HIV, STD and pregnancy prevention is a nod to tech savvy individuals built around a smartphone-themed graphic showing a menu of apps. The ‘Wrap Your App’ campaign follows on the heels of the powerful AHF dating app billboard campaign that prompted Tinder to create a Health Safety Section page on its mobile app listing and linking to HIV and STD testing service locations.