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- Does Brand Nationality Still Matter? Jan 30, 2017
- Cultural Relations: Moderating a Volatile World Sep 6, 2016
- The U.S.-China Relationship: Holding Together Through Public Diplomacy Jul 13, 2015
Dr. Jian (Jay) Wang is Director of the USC Center on Public Diplomacy and an Associate Professor at the USC Annenberg School for Communication and Journalism. He previously worked for the international consulting firm McKinsey & Company, where he advised clients on matters of communication strategy and implementation across a variety of industries and sectors.
Dr. Wang has led successful partnerships on research and programming with organizations, including the BBC, the Center for Strategic and International Studies, the European Union Delegation to the U.S., Global Affairs Canada, Global Ties U.S., the Japan Foundation, NATO, the United Nations Foundation and the U.S. Department of State, on topics ranging from soft power in global affairs, U.S. public diplomacy and national security, to digital advocacy, public diplomacy performance and evaluation. He has been instrumental in developing professional training programs as new essential skills have arisen, including data-driven public diplomacy, storytelling for public diplomacy, and public diplomacy strategy and evaluation.
Dr. Wang has published widely on the role of communication in the contemporary process of globalization, including four books and three dozen research articles in academic and professional journals. His most recent book is Shaping China’s Global Imagination: Nation Branding at the World Expo. His research has been published in academic journals, including Journal of Communication, Journal of Broadcast & Electronic Media, Management Communication Quarterly, Public Relations Review and Place Branding & Public Diplomacy. He serves on the editorial board of the International Journal of Communication and is a member of the Public Diplomacy Expert Group of the United Nations Sustainable Development Goals Fund.
Prior to joining USC, Dr. Wang taught at Purdue University.
For media inquiries, contact information can be found here.