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Vươn tới vì sao ("reaching for the star") image of basketball game from SEA Games 31 (2021) by Huy Văn. (CC BY 2.0.)

In May 2022, Vietnam hosted the largest regional sports event since COVID-19 and opened the door to new PD opportunities.

BTS photo by Yun_Q via Flickr (Public Domain)

A popular South Korean musical group attended the 76th UN General Assembly as "Special Presidential Envoy for Future Generations and Culture."

Jenny Le on the public diplomacy shortcomings of Vietnam's pavilion at Expo Milan.