The Dien Bien Phu Victory Parade, commemorating the 70th anniversary of the battle that ended French colonialism in Vietnam, is a significant part of the Vietnam People’s Army’s (VPA) ongoing campaign to present a new, more modern image of the military.

By harnessing the intermediary soft power of cultural icons like Taylor Swift, ASEAN countries can elevate their visibility, attract investment, and position themselves as key players in the global cultural industry.

Nguyen Le of University of Nottingham, Ningbo explains that more needs to be done for the South Korean government to establish BTS as a PD asset.

The growing popularity of V-pop makes it an emerging tool for Vietnam to diversify its public diplomacy strategy.

In May 2022, Vietnam hosted the largest regional sports event since COVID-19 and opened the door to new PD opportunities.

A popular South Korean musical group attended the 76th UN General Assembly as "Special Presidential Envoy for Future Generations and Culture."

Jenny Le on the public diplomacy shortcomings of Vietnam's pavilion at Expo Milan.