The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here.
To move forward, K‑Culture measurement needs to go beyond simple “frequency of exposure” and evolve into a multi‑layered index that captures perception, attitudes, and meaningful behavioral change.
In 2025, Netflix’s animated film K-Pop Demon Hunters emerged as a global cultural phenomenon, illustrating the expanding influence of Korean popular culture in transnational media markets. Can that influence be measured?
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