Monitoring and Evaluating Public Diplomacy Campaigns

This workshop aims to develop proficiency in analyzing and integrating a variety of data to monitor and evaluate (M&E) the impact of public diplomacy programs. It will combine time-tested methods and technology-driven tools in data collection and analysis. The emphasis will be on how we drive strategic insights from research and data for better planning.

The workshop comprises four modules:

  • Foundations of Public Diplomacy Monitoring and Evaluation 
  • Understanding Theory of Change for PD Impact Assessment 
  • Common Analytical Methods for Public Diplomacy 
  • Digital Data and Real-Time Analytics



Foundations of Public Diplomacy Monitoring and Evaluation

We will explore key elements in establishing an effective assessment regime. We will discuss evaluation policy and strategy in a range of organizations to better understand the challenges and benefits of PD analysis and evaluation.

Understanding Theory of Change for Public Diplomacy Impact Assessment

This module will discuss the importance of developing a theory of change that underlies PD program design and evaluation. This process defines long-term goals and then maps backward to identify necessary preconditions. We will review insights and lessons learned from four PD evaluation case studies.

Common Analytical Methods for Public Diplomacy

This module reviews common analytics tools and methods for PD practitioners designing campaigns and evaluating their impact. The instructor and participants will workshop a case study to design the front-end and back-end evaluation of a hypothetical PD campaign.

Digital Data and Real-Time Analytics

How can digital analytics increase the effectiveness of PD campaigns? Learn how to bring together digital data from a variety of social media sources and to advance insights based on real-time analysis.


The workshop takes place over two weeks, including live sessions of 8 online hours, group work between sessions, and assigned self-directed learning. All scheduled meeting times will be Pacific Time.

  • Tuesday, November 10, 7:00am to 8:00am 
  • Thursday, November 12, 7:00am to 9:00am
  • Tuesday, November 17, 7:00am to 9:30am 
  • Thursday, November 19, 7:00am to 9:00am


Click here to access the online application. You will be notified within 24 hours after your application has been received.