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China Turns to Online Courses, and Mao, in Pursuit of Soft Power

Guards changing shifts beneath the portrait of the former Chinese leader Mao Zedong at Tiananmen Gate in Beijing after a flag-raising ceremony this month.Credit...Mark Schiefelbein/Associated Press

HONG KONG — Karla Cabrera, a 29-year-old lawyer in Mexico City, was excited when she came across “Introduction to Mao Zedong Thought,” an online course about the Chinese revolutionary leader. She has a passion for Chinese history, and she hoped the class would shed light on the brutal political battles that took place under Mao’s rule.

But when Ms. Cabrera began watching the lectures on edX, a popular online education platform owned and administered by Harvard and the Massachusetts Institute of Technology, she was disappointed.

Each class opened with a patriotic video montage. Talk of Mao’s errors was minimal, restricted to the Communist Party line. The professor, a faculty member at Tsinghua, one of China’s most prestigious universities, seemed eager to mimic Mao himself, dressing in a tunic suit and referring to Maoism as a “magic bullet” for the party.

“It was like watching propaganda,” Ms. Cabrera said in a telephone interview. “They just told you what they wanted you to know.”

As China seeks to extend its global clout, it has gone to great lengths in recent years to promote its culture and values abroad, building vast media operations overseas and opening hundreds of language and cultural outposts.

Now it is turning to a new tool: online education, a rapidly growing industry that promises access to millions of students and the endorsement of some of the world’s most renowned institutions.

When “Introduction to Mao Zedong Thought,” taught by Feng Wuzhong, an associate professor at Tsinghua’s School of Marxism, made its debut last month, it quickly found a large audience, attracting about 3,100 students from 125 countries, including more than 700 from the United States.

The course is one of more than a hundred offered on edX and other top education platforms by mainland Chinese universities. There are classes on philosophy, architecture and computer science, but also a handful on subjects deemed politically sensitive in China, such as international relations or law, in which Chinese professors must adhere to the party’s views.

Aiming to expand their offerings and draw a global audience, Chinese universities are spending hundreds of thousands of dollars on sleek videos and translations. They are advising instructors to abandon dull lecturing styles. And they are coaching professors on how to deal with foreign students, telling them to embrace open discussion and dissent.

But the effort faces significant challenges, most notably convincing overseas students that their courses are intellectually compelling and rigorous, despite China’s strict limits on academic freedom. It also puts online education providers in a difficult position, forcing them to strike a balance between preserving academic freedom and maintaining high standards for thousands of courses.

Yong Zhao, an education professor at the University of Oregon, compared China’s push in online education to its efforts to build an international following for its flagship news network, CCTV, over the past decade.

“China has been on the receiving end of education for a long time, and now it has a big opportunity,” Professor Zhao said. “The question is, can it really reach anybody? Does it have the same credentials, quality and authenticity?”

Under President Xi Jinping, Chinese universities have faced enormous pressure to build programs that rival those of the great institutions of the West. At the same time, government officials have urged universities to promote Chinese values, by discouraging the use of Western textbooks, for example, and offering more courses on thinkers like Confucius and Marx.

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Outside a sale of Mao memorabilia in Beijing last year. China has gone to great lengths to promote its values and culture abroad.Credit...Kevin Frayer/Getty Images

For many universities, online education provides a way to achieve both those objectives.

“Putting courses on international platforms can help promote Chinese culture,” said Shi Xuelin, who oversees the online curriculum for Tsinghua. “It also helps boost the school’s reputation.”

China’s top universities have forged ties with several leading online education providers based in the United States, including edX and Coursera, to bring their offerings to millions of users, joining the ranks of schools like Columbia, Princeton and Yale. The courses are generally free, though some schools offer the option of paying a fee for a certificate of completion. The Chinese courses are typically taught in Mandarin but with English subtitles.

Xi’an Jiaotong University provides a course on Chinese philosophy. Nanjing University has started a class on the Jewish diaspora in China. Shanghai Jiao Tong University is promoting a course on Chinese medicine and traditional culture.

Over the summer, Tsinghua presented a course on Chinese politics and economics titled, “Will China Rise as a Disruptive Force? The Insiders’ Perspective.”

When edX approached Tsinghua about offering a class on heroes in Chinese culture, university officials suggested a course on Mao and socialism, a requirement in Chinese universities that many students loathe for its brittle pronouncements on party thought. The course is not about Mao’s life, but rather his political theories, a form of Marxism that the party honors as a guiding ideology, but that most Chinese, including officials, all but ignore as irrelevant.

Professor Feng devised a condensed version of that course, broken into four chapters that cover topics like Marxism and revolutionary theory. The online course provides a discussion forum. Tests are administered regularly. Those who pass are granted a certificate of completion.

Several students said they found the course to be closed-minded, adding that it glossed over more controversial aspects of Mao’s tenure, like the famine caused by the Great Leap Forward and the chaos of the Cultural Revolution.

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A propaganda poster depicting Mao Zedong waving to the masses over the slogan “Long live the victory of Chairman Mao’s Revolution.”Credit...ICC/Imaginechina, via Agence France-Presse

“It was way too ideological, with very little self-criticism,” said Scott Drucks, 65, an American retiree who lives in Hong Kong.

Still, some said they found it enlightening. Asher de Sadeleer, 25, a student from the Netherlands, said he gained a better understanding of why Mao is revered in China.

“I got a more nuanced, fuller perspective on Mao Zedong, who remains a major historical character, whether you like him or not,” he wrote in an email.

The online course seems to be more popular with Chinese students, who say they enjoy reading the reactions of foreign students in the discussion forums.

“Sure, it may be a bit like propaganda, but it’s something that’s being taught in every school in China,” said Xie Xinyan, 27, a medical student in Tianjin. “More Chinese universities should offer these kinds of courses because it gives the world a window into China.”

Professor Feng said he decided to offer the course to counter misperceptions about Mao.

“People either think he was a god or a demon, but Mao was neither,” he said.

Several prominent China experts in the United States said they believed the Mao course did not deserve to be hosted by edX.

Roderick MacFarquhar, a professor of Chinese history and politics at Harvard, said he was “staggered” that edX would offer the class. Rebecca Karl, an associate professor of history at New York University, called it “pure hack stuff” and said it should be discontinued.

But edX defended the class, saying that it would not interfere in content, so long as it was not unlawful or offensive. In a statement, the chief executive of edX, Anant Agarwal, called Tsinghua “one of the leading academic institutions in the world.”

A spokesman for Harvard declined to discuss the matter, and M.I.T. did not respond to requests for comment.

To some scholars, China’s ambitions in online education resemble the country’s efforts over the past decade to improve public opinion about China by creating a global network of learning centers known as Confucius Institutes.

Li Xiaoming, a computer science professor at Peking University who helps lead its online efforts, said there were some similarities. A course on Chinese for beginners has attracted about 300,000 students, he noted.

“Sometimes we teachers joke that we are actually doing Confucius Institutes, just with a more advanced technological approach,” he said.

By aggressively pursuing online education, Chinese leaders seem eager to replicate the success of the United States, which has long derived influence from educating hundreds of thousands of foreign students each year on American campuses.

Joseph S. Nye, a scholar of international relations at Harvard who developed the concept of “soft power,” said China’s success would depend on whether it was able to deliver courses in a way that offered a genuine exchange of ideas.

“The most effective propaganda,” he said, “is not propaganda.”

Mia Li and Adam Wu contributed research from Beijing.

A version of this article appears in print on  , Section A, Page 12 of the New York edition with the headline: China Turns to Online Education, and Mao, in Its Pursuit of Soft Power . Order Reprints | Today’s Paper | Subscribe

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