Matic — The "Peer 2 Peer (P2P): Challenging Extremism" project, launched in spring 2015, is based on the premise that empowering student "experts" in reaching their peers was a critical strategy in efforts to combat extremist propaganda. The idea was simple - create a competition in which "Teams were tasked with developing campaigns and social media strategies against extremism that were credible, authentic, and believable to their peers and resonated within their communities," according to the program brochure. Last week we saw the results of the second P2P competition.
Who better to build this program than EdVenture Partners (EVP), which has been developing innovative industry-education partnership programs for more than 25 years? Their programs provide students with hands-on experience in finding solutions to real-world challenges. In fact, it was EVP that developed the "Brand Morocco" competition, which brought together schools in North America and Morocco to design marketing campaigns aimed at US companies to promote key sectors in Morocco.
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