The World Forum on Sport and Culture will be held in Kyoto and Tokyo from Wednesday to Saturday to discuss and exchange information about the international contributions of sport, culture and the economy.

The forum, hosted by the Ministry of Education, Culture, Sports, Science and Technology (MEXT), the Agency for Cultural Affairs and the Sports Agency, is a multi-stakeholder event, with partners from both public and private institutions, including related ministries, economic organizations, local municipalities and private companies from more than 50 countries.

Sport and culture ambassadors were appointed to promote the forum and let the momentum continue to hold sports and cultural events for world peace and prosperity. They will promote this forum through events and social networking service posts as a goodwill messenger.