Cities can spend a fortune on branding and promotional slogans – but they don't always go to plan.
Edinburgh's attempts to rebrand as "Incredinburgh", at a reported cost of £300,000, were scrapped. The city of Leeds got some stick a while back when it was noticed that "Leeds. Live it. Love it" bore a startling resemblance to "Hong Kong. Live it. Love it!" (The advertising agency insisted it had come up with the slogan independently.)
In the US, Atlantic City swapped its slightly risque "Always turned on" in favour of the more direct "Do AC!", while Omaha, Nebraska dropped "Rare, well done" and the Alan Partridge-esque "Aha, Omaha" for the indisputable "O! is for Omaha".
Clearly a lot of thought goes into this branding business: the official tourism website of the South Korean city of Daejeon says its slogan is derived from the initial letters of interesting, tradition and science, and so symbolises its role as a centre of cutting-edge technology; the handwritten font, meanwhile, "expresses the image of an open city, a city of variety, and a future city in an interesting and sophisticated way", while "avoiding an authoritarian and conservative attitude". Bright colours help with "emotional commmunication" and evoke images of blossoming flowers.
The slogan? "It's Daejeon."
Think you can do better? Share your own city slogans in the comments below or on Twitter using #sloganiseyourcity. Sell us what your city is really like – but remember to keep it clean (even if your city isn't).
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