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2020, IJCIRAS
The cultural and aesthetic assets of India have long been glorified and organised as initiators of tourist fascination. Roping in Steffi Graf as the ambassador for Ayurveda further enhanced the prospectus of medical tourism in India. The government and the bureaucracy now project tourism as 'an engine of growth '-an excellent source of foreign exchange and employment. Opposition to large-scale tourism projects by environmental and labour activists is often dealt with through undemocratic means. This article points to a less than sanguine role for tourism in the power balancing of a country and economy along with the dynamics that works to exaggerate tourism's share in the economy in an emerging context of governmental failure, political crisis and interest group consolidation. Involving the local self-governing bodies to promote the indigenous lifestyle and culture can give a head start with improving tourism. The glory and uniqueness of the Indian culture could be preached better through the tourists who are willing to engage as efficient cultural ambassadors. The image of India as a haven for leisure and traditional knowledge systems have been integrated through various tourism initiatives like Incredible India 2.0, UDAAN Regional Connectivity Scheme (helped in increasing tourism to remote regions) Hop in Hop Out buses popular in Delhi, Nagar darshan schemes in various Indian cities and involving NGOs and private investments in promoting regional tourism. The potential of tourism as a soft power is yet to be explored by India. The unrealized and unrecognized aura of tourism in determining the public diplomacy sphere with regard to India and the foreign policy initiations towards it would be analysed and scrutinised. The variants of tourism in popularity in India-heritage tourism, medical tourism, eco tourism, pilgrimage tourism, marine tourism, river tourism, educational tourism etc have proved to be efficient in a large scale to place India in the global tourist map. The paper aims to look at how can tourism be shaped, understood and executed as a soft power tool of India. The tourism industry though has flourished over the years in India, but unlike the south eastern nations in the neighbourhood, has failed to beckon the ones who had visited the Indian sub continent. The paper aims to look at how the prospectus of framing a clear tourism policy or agenda for India, that could develop and reshape the tourist outlook. The study will incorporate the means of secondary data collection-relying on official websites and interviews with private stakeholders in tourism sector augmented by suggestions and opinions of tourists.
Journal of south Asian studies
CRITIQUE OF A NATION'S SELF-REPRESENTATION IN TOURISM: INCREDIBLE INDIAThe literature on tourism policy has mainly focused on the comprehensive development of tourist destinations, socioeconomic implications, and marketing strategies. However, a critical investigation of these emerging destinations’ government-led promotional activities is mostly missing from the scholarship, especially concerning developing, postcolonial nations still in the process of cultivating national tourism policies. That said, this study aims to contribute a critical analysis of touristic representations by investigating national campaigns to promote tourism. Analyzing India’s marketing campaigns (Incredible India Campaign), this paper finds it adopts the perennial outlook of Eurocentric superiority over a presumed ‘inferior’ ‘Indian-ness’. The Incredible Indian Campaign, as an imperative ‘self-representation of India, further reinforces many longstanding Western representations of India—both regularly reaffirming nostalgia for ‘self-orientalism’ and sanitizing traces of colonialism through the continued filtration of history (i.e., as a possible attempt to shape a ‘better narrative’). These findings underline the binary positions of Indian authorities in accepting and resisting hegemonic colonial power and creating a form of self-orientalism. However, concrete policy guidelines are still being formulated; the nation is thus in a key position to appropriately redirect promotional policies’ objectives to depict the country to the global audience appropriately. The implications for future research and tourism management are also discussed.
To explore the literature in tourism, researcher has examined reputed journals and secondary sources and reviewed 59 research articles and 9 marketing research reports of Government of India Ministry of Tourism and annual reports. Efforts made to synthesized review to present in a paper. It noticed that Indian tourism research worked out on various areas like village tourism. eco-tourism, sea tourism, medical tourism. and cruise tourism, with its potential as well as threats and challenges. Some of the study has been carried out on popular tourist destinations viz, Lakshadweep, Kerala, Goa, Uttaranchal, Bangalore and various parts of North and North East India and Panchgani bill station of Satara district. The results of study provide the scope for furtber research viz. to determine the gap in between planning and implementation of tourism efforts. investigating relation between infrastructure development with tourism development, to find out the relation between promotion and tourist arrival etc. Analysis the effectiveness of marketing strategy for the growth of tourism industry. to study effective financial management for the growth of tourism, to analyze the effect of projection on significant stakeholders and vice versa, including government; non-government commercial, local population, lobbyists etc. to study effective tourism policy to make prosper exclusively local community. To understand the effectiveness of tourism products like forts, hills, dams, windmills, flora, Jake, bird sanctuary, Koyna wild life Sanctuary etc. to attract large tourist arrival. To explore new destinations to attract both domestic tourists and worldwide. To check the effectiveness of medical therapy to attract large tourist flow, to check role of government in promotion of medical tourism. However, there are various issues plaguing the industry. One of them is the lack of professional marketing and co-ordination amongst nodal ministries adversely affects tourism development. In addition, extent of Political influence in tourism development. Factors viz. physical, socio cultural factors responsible for the growth of tourism. Also the extent tourism workout for the employment potential in the state/district. Many studies have although taken macro view of tourism scenario. Researcher found number of sub themes, which need attention on the magnitude of tourism development, Not a single study probe into the depth of psycho-graphic data of tourists and other stakeholders. Definitely, this paper gives scope to numerous studies that can be probe at micro level. However.for any micro study there has to be back up of generous macro study as well. This review is a generous effort towards it.
2022 •
Tourism is a maximum acceptable human pastime that is able to converting the socio-cultural, financial and environmental face of the World. Tourism is one in all the most important and quickest developing industries with inside the world; it has the capacity to persuade the residing sample of communities. It is one of the maximum critical channels of cultural trade which breaks down the obstacles among humans of various elements of the world. It is the gathering of activities, offerings and industries that supply a tour enjoy such as transportation, accommodation, consuming and drinking, institutions of retail shops, entertainment, commercial enterprise and different hospitality offerings supplied for people or businesses traveling far from home. India is a various Country, with over1.3billion humans following diverse culture, tradition, languages, festivals, faith etc. Equally various are the class of tourism pastime that India gives to her humans in addition to the humans throughout the world. Such range owe in large part to the geographic, climatic and conventional multiplicity visible in India's twenty-9 states and 7 union territories. In India tourism zone changed into taken into consideration as an critical zone handiest after the Independence and authorities has brought diverse schemes and plans for its improvement.The coverage intervention in tourism improvement is pretty apparent.
Tourism as we know is the fastest growing industry across the Globe in the modern times. It not only generates employment opportunities in a particular region or a country but also contributes spontaneously to generate foreign exchange earnings. This paper noted the remarkable growth in International tourist arrivals and international tourism receipts. It is found that the tourism activities were still concentrated in the developed nations of Europe and Americas, and Asia and the Pacific regions. Maturity of the tourism sector in India was indicated by the high tourist arrivals and tourism receipts and the steady growth rates. The remarkable growth rate in tourist arrivals and tourism receipts are attributed to the technological, economic, social, cultural, ecological, institutional and political developments of the post-World War II era. The Tourism Vision and its types outlined in this paper noted a bright future for domestic tourism in the coming years. The Ministry of Tourism designs national policies for the development and promotion of tourism. In the process, the Ministry consults and collaborates with other stakeholders in the sector including various Central Ministries/agencies, state governments, Union Territories and the representatives of the private sector.
Tourism as one of the important foreign exchange earning industries has manifested great potential of growth under liberalized Indian economy. To attract the foreign tourists in India, liberal policies and reduction in taxes along with a comprehensive package for attracting tourist and foreign investment are the need of the hour. There is also a need to increase the government’s role in promoting India as a brand. Just like exports and other sectors, tourism will grow only if the India brand is established in the global market. Hence, we must have an open mind on alliances with other countries, which might help in adopting better promotion strategies, marketing, services and packaging. Only overall growth can help in improving revenue generation, which needs to grow in line with the additional capacity being set up by the hospitality industry. Key Words: Tourism Policy, infrastructure, destinations, terrorism, sustainable tourism development, Global Tourism Boom, Economy
Khalsa Publications
International Tourism Policy and Development: Indian Tourism PolicyIndia is one of the worldwide tourist goals. The current study focused on it in the context of tourism policy and its industry, which is rapidly growing, particularly in Delhi and Mumbai. The rapid growth of India's tourism industry is affected by several factors, including the country's high economic growth rate over the past decade and the fact that it is now one of the more affordable destinations for foreign tourists. Additionally, several significant challenges are associated with developing the Indian tourism industry. To address these challenges and ensure that India's tourism industry
Tij S Research Journal of Economics Business Studies Rjebs
North East India's tourism Industry- Progress and Emerging Issues2013 •
Tourism Governance A Critical Discourse on a Global Industry
India. In Tourism Governance A Critical Discourse on a Global Industry2022 •
Tourism is one of the fastest growing economy in the world and it is also one of the growing industries in India capable of creating diverse employment opportunities. In India, tourism governance is a contested space between the central and state government as well as between different departments of state governments. Against this backdrop, this chapter analyses India’s tourism development through several tourism policies and the nature of tourism governance. The chapter deals with the balance of administration in the tourism sector between the central and state government. As each state of India can formulate its tourism policy, state governments can bypass any legislation of central government in terms of tourism development. This has been clearly visible in terms of violating CRZ notification in coastal areas of Kerala and West Bengal, especially in the coastal areas in the Sundarbans. The chapter also examines how in certain types of tourism such as ecotourism, wildlife tourism, and nature-based tourism, the Forest Department overpowers the Tourism Department in terms of decision making. In order to overcome the discords between different state apparatus, tourism management in India needs better exchange of dialogs and cooperation among various departments.
2012 •
Materials Letters
Facile biological approach for immobilization, physicochemical characterization and antibacterial activity of noble Metals nanocomposites2015 •
Revista Iberoamericana de Tecnología en Educación y Educación en Tecnología
Tecnologias vestíveis e suas possibilidades nos ambientes educacionais formais e não formais2020 •
European Women’s Lobby : the representation of women's interests in the EU
European Women’s Lobby : the representation of women's interests in the EU2019 •
2018 •
Pelatihan Digital Marketing
Terbaik,No.Wa 0811-353-9933, Jasa Pelatihan Digital Marketing Online di MagetanJournal of Global Optimization
On a generalized Cournot oligopolistic competition game2012 •
2018 •
2013 •
International Journal of Geriatric Psychiatry
Temporal relationships between depressive symptoms and white matter hyperintensities in older men and women2012 •
2018 •
2018 •
Proceedings of the Karelian Research Centre of the Russian Academy of Sciences
Methyl Jasmonate Effect on the Tolerance of Cucumber Plants Exposed to Low Damaging Temperature2020 •
METALLOFIZIKA I NOVEISHIE TEKHNOLOGII
Effect of Geometry of Internal Crack-Like Defects on Assessing Trouble-Free Operation of Long-Term Operated Pipes of Drill String2020 •