Global Citizen Festival: a mash-up of music fans, bands and prime ministers
The annual event encourages people to sign petitions and write to world leaders rather than swipe a credit card

By K.Y.W. | NEW YORK
BEFORE digital connectivity, non-profit organisations benefited from concerts that solicited donations and touted their causes. The 1971 Concert for Bangladesh raised money for UNICEF; 1985’s Live Aid sent famine relief to Ethiopia, and since 2004, the Black Ball has collected millions to fight AIDS. Now the charity concert model is changing. Millennials prefer festivals to black-tie affairs, and use social media to advocate instead of swiping a credit card.

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