1.  Pursue priority research areas through global network of scholars                                                                         Identifying and researching the most vital issues in public diplomacy through a global network of public diplomacy scholars to define the field’s agenda

2.  Transform research into practice                                                                                                                                  Exploring ways to transform CPD research into practice so that practitioners and policy-makers from all nations can benefit from the Center’s work

3.  Expand CPD’s focus on digital technology, social media and online content                                                                     Expanding the Center’s focus on new media to help strengthen its place as a global leader in the dialogue on public diplomacy

4.  Broaden audience segments both domestically and internationally                                                                       Attracting new, young audiences that wouldn’t otherwise be engaged, including a new generation of PD professionals who reflect our nation’s rich diversity, and the international community at large