Social Media Analytics For Digital Advocacy Campaigns: Five Common Challenges” is a CPD discussion paper which seeks to reflect on and refine current practices in tracking and analyzing digital advocacy campaigns. It aims to advance a more structured approach to social media analytics and their role in strategic planning.

The USC Center on Public Diplomacy (CPD) hosted a private workshop on April 16, 2015 in Los Angeles to examine government’s international advocacy efforts in the evolving digital environment. The intent for the workshop was two-fold: first, for participating diplomats to share insights from their attempts to merge the traditional and the digital in recent advocacy campaigns; and second, to explore how best to evaluate the success or failure of such campaigns. 

An edited transcript of the CPD-BBC Forum held at the University of Southern California

Produced by CPD and the Netherlands Institute of International Relations, Clingendael, this is the most comprehensive bibliography of the growing practice of digital diplomacy.

CPD’s annual research conference, held at the University of Southern California in February 2014, examined how emerging economies are paying greater attention to the value of culture and communication as they become bigger players on the international stage. This comprehensive report summarizes the proceedings of the conference and includes recommendations for new approaches to cultural diplomacy in emerging markets.

An effective Central European public diplomacy means opening up to new partnerships.

The relationship between the United States and Mexico is a vital one for both countries. This North American partnership is facing serious challenges, however, not the least of which is foundering public perceptions of the other nation on both sides of the border. One of the keys to surmounting this particular challenge lies in improved public and cultural diplomacy efforts, in which the strategic use of social media and digital diplomacy can play a critical role. 

The question of unintended consequence is sufficiently central to the whole subject of communication that it has its own corner of folklore. Like a person heaving a rock into a pond an effective practitioner of public diplomacy should expect ripples.  No effect comes free.  The task for scholars of public diplomacy is to build the active search for unintended consequences into the analysis of public diplomacy.

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