CPD to Host Conference on International Broadcasting in the Social Media Era

On Friday, March 1, the USC Center on Public Diplomacy (CPD) will host a research conference on international broadcasting in the social media era with speakers from Google, BBC World Service, CNN, CCTV and Radio Free Asia.

While international broadcasting has long been at the heart of major nations’ public diplomacy strategies as one of the most effective ways to reach international publics, new media and satellite technology have enabled regional and global broadcasters to transcend traditional borders and wield significant political influence.

The conference seeks to address the role of broadcasting in the era of social media. Will these media venues compete or coexist? For those who design and implement public diplomacy programs, answers to such questions are crucial.

To see the full conference program for the conference, click here.

In addition to this conference, the CPD International Broadcasting Research Initiative will look at this topic through the lens of a traditional public diplomacy actor, the U.S. government (USG). It will analyze USG broadcasting and social media capabilities in the context of best practices developed by other international broadcasting entities, such as the BBC, CCTV, Al Jazeera, and others. For more information about CPD's International Broadcasting Research Initiative, click here.

The conference is co-sponsored by the USC Center for International Studies.