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Summer Institute in Public Diplomacy
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The year 2010 marks the fifth annual Summer Institute in Public Diplomacy. This innovative two-week training program run by the USC Center on Public Diplomacy at the Annenberg School, is an opportunity for professionals to collaborate and immerse themselves in the increasingly critical study of public diplomacy. The purpose of the Summer Institute is to equip practitioners with tools to better understand the role of public diplomacy, analyze the impact of new communication technologies and employ innovative new mechanisms for improving the image and impact of their country or organization in the world.
This intensive two-week course is taught by some of the world’s most distinguished public diplomacy experts and covers the relevant fields from the traditional areas of international broadcasting and international exchanges through media diplomacy to the most current topics in the field such as public diplomacy and new media, diasporas and nation branding. In addition to the foundational academic theories of public diplomacy, the 2010 Summer Institute will include courses on the role of various public diplomacy actors, evaluation, and crisis public diplomacy. Graduates will receive an invaluable two weeks of instruction and collaboration and an official Certificate in Public Diplomacy from USC.
Who Should Apply
The Summer Institute is geared toward mid-career professionals posted in ministries, including foreign affairs, defense and homeland security; intelligence and economics agencies; non-governmental organizations; international organizations; public relations firms; private-sector companies; and others whose work would benefit from learning more about this vital field. In addition to innovative instruction, the program provides a setting for mid-career professionals to exercise their evaluation and decision-making skills in a group of their peers and contribute their own ideas and perspectives.
Expected Results
By the conclusion of the Summer Institute, participants will be able to:
- Reflect on the challenges facing contemporary public diplomacy and the range of strategies available;
- Analyze the impact of new communications technologies and globalization upon public diplomacy;
- Utilize cutting-edge social science research in real-time public diplomacy practice.
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