Course Structure
Each day of the Summer Institute will consist of a full day of courses from 9:00 AM to 5:00 PM, Monday through Friday. There will be a program Orientation and Welcome Reception on the Sunday prior to the program. The Closing Ceremony will take place immediately following the last session which will include dinner and the presentation of certificates.


  1. History & Introduction to Public Diplomacy
  2. Listening in Public Diplomacy
  3. Influence and Advocacy
  4. Media & Public Opinion Framework
  5. Data-driven Public Diplomacy: Foundation and Methods
  6. Human Centered Design for Public Diplomacy
  7. Cultural Diplomacy: Cases and Impact
  8. Digital Storytelling
  9. Creating Visual Content for PD
  10. Creating Social Stories
  11. Digital Tools & Analytics
  12. Framing Public Diplomacy
  13. Creativity, Improvisation and Leadership
  14. Stakeholder Analysis
  15. Case Studies in Crisis Communication
  16. Nation/Place Branding
  17. Movement as Information: Cross-Cultural Communication
  18. Global Los Angeles: Partnerships for Local Public Diplomacy Impact
  19. China's Public Diplomacy
  20. Virtual Reality and Immersive Storytelling for Public Diplomacy
  21. Designing and Planning PD Strategies

Voices from the 2014 Summer Institute: