Amy Zalman recently proposed that “soft power” – as a conceptual frame for understanding global politics – is too narrow and has outlived its usefulness. Her provocation generated fruitful responses and suggests that we might be ready to stop treading water and move beyond our decade-long fixation with the term to new and more constructive places.

Egypt’s president, Mohamed Morsi, is visiting the United States for the first time since taking office, and in an interview with the New York Times shortly before departing Cairo, he provided insights not only about his style of leadership but also about how Egypt has changed since the 2011 revolution that marked the end of Hosni Mubarak’s lengthy rule.

APDS Blogger: Marissa Cruz-Enriquez

Last week, before the world caught on fire over a film clip, I wrote about the paradox of value promotion in public diplomacy. No matter how appealing promoting one’s values may be, trying to do so in a global arena is fraught with difficulty. Yet, because values are integral to a nation’s communication, public diplomacy will inevitably reflect those values. What’s happening between the U.S.

Ten years ago, the Innocence of Muslims controversy would not have happened. YouTube did not exist, and without this means of reaching a global audience the offensive snippets of the “film” would never have been seen.

I have always been intrigued by the desire of countries to convey their cultural, political or social values as part of their public diplomacy mission. On the surface, it is appealing. However, in practice, it is fraught with challenges and is something of a paradox.

WASHINGTON – The personal touch was the focus of a USC public diplomacy forum here last week, the first in a series of 2012-2013 USC public diplomacy programs in the nation’s capital.