The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not necessarily reflect CPD's views. For blogger guidelines, click here.

With the rise in digital diplomacy and strong national branding techniques, the AU promises to be an organization that has potential to deliver a unified image for Africa and attract a prominent global audience.  

“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins, featuring noteworthy recent stories in public diplomacy.

“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins, featuring noteworthy recent stories in public diplomacy.

“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins, featuring noteworthy recent stories in public diplomacy.

By harnessing the intermediary soft power of cultural icons like Taylor Swift, ASEAN countries can elevate their visibility, attract investment, and position themselves as key players in the global cultural industry.

“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins, featuring noteworthy recent stories in public diplomacy.

Public diplomacy must extend beyond its discursive focus on soft power, into new epistemology for understanding negative and adversarial branding.

“Public Diplomacy in the News” is a CPD Blog series by Andrew Dubbins, featuring noteworthy recent stories in public diplomacy.

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