Course Structure

Each day of the Summer Institute will consist of a full day of courses from 9:00 AM to 5:00 PM, Monday through Friday. There will be a program Orientation and Welcome Reception on the Sunday prior to the program. The Closing Ceremony will take place immediately following the last session which will include dinner and the presentation of certificates.


  1. Fundamentals of Public Diplomacy
  2. Putting Data to Work in Public Diplomacy Strategy and Planning
  3. Stakeholder and Influencer Analysis
  4. Influence and Advocacy
  5. Case Studies in Crisis Communication
  6. Data-driven Public Diplomacy: Foundation and Methods
  7. Digital Analytics & Algorithms
  8. Social Data Platforms for Public DIplomacy
  9. Cultural Diplomacy: Cases and Impact
  10. Movement as Information: Cross-Cultural Communication
  11. Master Class on Public Diplomacy
  12. Media & Public Opinion Framework
  13. Nation/Place Branding
  14. Framing Public Diplomacy
  15. Information Architecture Basics
  16. Digital Storytelling
  17. Creating Visual Content for PD
  18. Virtual Reality and Immersive Storytelling for Public Diplomacy
  19. Public Diplomacy Hackathon
  20. Information Archtecture Basics
  21. Designing and Planning PD Strategies

Course Faculty

For a list of instructors in the upcoming Summer Institute, click here.