Americas

TAMPA --- At the headquarters of U.S. Central Command in Tampa, Florida, some young civilians are pushing back at extremist messages that permeate Internet forums. This Digital Engagement Team’s members, who are fluent in Arabic, Farsi, and Urdu, comb through online postings in their respective languages looking for incendiary or inaccurate commentary about U.S. military operations or related activity. When these messages are found, the team prepares “engagements” that challenge the writer’s logic or facts.

As a major emerging economy and the host of the 2014 World Cup and the 2016 Summer Olympics, Brazil is keen to present the country as more than about soccer, samba, and carnivals. Pavilion Director Pedro Wendler discusses the country’s positioning and communication at Shanghai Expo.

Beyond Soccer …

Every so often, with about the same frequency as a combination hailstorm and solar eclipse, I get an op-ed published. In 2002 and 2007, The New York Times published my pieces about the need for autonomy in U.S. international broadcasting. On July 13, they published me again. The op-ed, "Radio Free of Bureaucracy" is about my other recurring theme: the need for consolidation in U.S. international broadcasting.

Sometimes effective public diplomacy can be conducted through a simple and unambiguous gesture. Such was the case when President Barack Obama recently commemorated the 50th anniversaries of 17 African nations’ independence at the White House. The gesture – or really a non-gesture – was to not invite a single African head of state to the event.

One of the most impressive online U.S. public diplomacy venues is Magharebia, a website and news service for North Africans that is published by the United States African Command (AFRICOM).

As global framing contests go, one of the most spectacular is the transnational effort to define proper regulation of the Internet (and in the process characterize China’s information policy). In June, China’s State Information Office issued a White Paper on the Internet.

Earlier this summer I had the opportunity to teach Corporate Diplomacy and Geopolitics for the MBA School at the University of San Francisco. My students were part of USF’s Executive Program—all working full-time while pursuing their degrees. Unlike my experience teaching this past spring at USC, where I had the luxury of a full semester, here I was given 6 weeks to cover the world.

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