Americas

Readers of this space know there’s been a recent flurry of public activity by those who set the course of U.S. communications efforts with foreign publics.

YOKOHAMA, March 11 – The photo that spread across the top of page one of this morning’s Yomiuri Daily newspaper was dramatic: a group of people, obviously in distress, probably in mourning.

In a newspaper in the U.S., it could have been a photo of the aftermath of large-scale death in Haiti, Nigeria or Chile. But these individuals were clearly Japanese. What disaster were they commemorating?

Is it time to revisit the “theory question” in public diplomacy studies? There is much to be said about how the art of actually doing public diplomacy reflects a complex array of skills, experience, and personality. Understanding what goes into the practice of public diplomacy is an essential question for those preparing for a career in the public diplomacy sections of the State Department or other foreign ministries, as well as institutions that aspire to educate individuals for this kind of career.

March 9, 2010

I’m obsessed this month with simplicity.

The long-awaited “roadmap” for U.S. public diplomacy has finally emerged from Undersecretary of State Judith McHale’s office, and it is a stunning disappointment.

It is so lacking in imagination, so narrow in its scope, and so insufficient in its appraisal of the tasks facing U.S. public diplomats that it is impossible to understand why its preparation took so many months.

Last Thursday (March 4, 2010), some of the top thinkers currently engaging the issue of America’s image in the world testified on Capitol Hill in hearings before the House Committee on Foreign Affairs under the title ‘Restoring America’s Reputation in the World: Why it Matters.’ Joseph Nye of Harvard stressed the value of smart power. Andrew Kohut of Pew pointed to the fragility of the recent promising trends in world opinion and J.

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